Concierge Medicine Used to Be a Manhattan and Morristown Story
By Ken Richardson & Emily Stein
Concierge medicine used to be a Manhattan and Morristown story.
Not anymore.
Over the past few years, a growing number of South Jersey physicians, in Cherry Hill, Haddonfield, Collingswood, Moorestown, Mullica Hill and beyond, have converted their practices to membership-based, concierge models. It’s part of a national wave: the number of U.S. concierge practices grew roughly 83% between 2018 and 2023, driven by primary care physician shortages, burnout under fee-for-service caseloads, and rising patient demand for real access to their doctor.
Most people read that as a healthcare story.
We read it as a real estate story.
Concierge and direct primary care practices don’t need, or want, the same footprint as a traditional 15-provider primary care suite. They’re smaller (often 1,500 to 4,000 SF), higher-finish, and located for visibility and convenience rather than hospital-campus proximity.
They’re entering a medical office market that’s already historically tight. MOB occupancy nationally is near 93%, the strongest in over a decade. New construction is projected to fall to decade-low levels in 2026. Absorption continues to outpace new supply.
Unlike North Jersey, South Jersey doesn’t yet have a national concierge brand with a dedicated local address. That’s not a gap. It’s an opportunity, for physicians considering the model and for owners of well-located medical and professional office space in Camden, Burlington, and Gloucester counties.
We’re watching this space closely. If you’re a physician exploring a concierge conversion, or a property owner wondering what this trend means for your building, let’s talk.
